Because these Golden Angels need veterinary care, Golden Retriever Rescue relies on donations to help offset expenses. In 2017 alone, they spent $154,000 on vet care for these special dogs, and they use Panorama’s donor management tools to help organize and view their data.

“[Panorama] saves us an enormous amount of time, by allowing us to shape the information we want to receive,” Servoss explains. “One specific example is that we have added a new Colorado Western Slope member/fundraising event to our calendar for 2018 because of the customized way we are able to look at the data. We discovered a strong geographic pocket of interest that we had not previously addressed separately.”

Additionally, Panorama helped Golden Retriever Rescue utilize the Smartlists feature in its donor management tool in order to more carefully focus their community-based appeals. “This has resulted in engaging more people, helping to create a localized community and thus perhaps, raise more money based on a specific appeal. We believe the increased focus has really helped.”

If you’re looking to maximize your donations, take a page out of Golden Retriever Rescue’s book and use specific donor management tools to take a look at the data. You might be surprised to find that there are markets or demographics you aren’t tapping! Also, you could be putting different levels of emphasis on different communities in order to heighten results. It’s all about using the resources at hand to get the data to tell you insights you might have missed otherwise.