Marriott International does more than just provide quality accommodations across the country – they’re also the longest-standing corporate partner of Children’s Miracle Network Hospitals. Since 1983, Marriott International has raised $100 million for Children’s Miracle Network Hospitals through hosting events, running campaigns, and putting together creative fundraising events. They even go a step further and encourage their guests to donate their Marriott Rewards points to help families with accommodations when their children are receiving treatment at nearby facilities.
One of Marriott International’s annual fundraising events is their golf tournament and silent auction, which is powered by BiddingForGood, part of FrontStream's all in-one digital fundraising platform, Panorama. As golfers take part in the event, they also bid on auction items – and raised around $40,000 before anyone hit the links, which was an impressive amount.
Speaking over email to Rebecca Waite, administrative assistant at Marriott International, Waite discussed the goal for the event: “The goal is to make at least $30,000, which I knew would be attainable based upon the prizes that we had. Success to us is based upon funds raised, so I upped the goal in my mind, based on the increase catalog value.”
That catalog's value was a huge contributing factor to the success of the tournament and auction, and the team made sure to use the platform’s messaging service to alert golfers about the auction items they were bidding on. There was some stiff competition from the bidding community, which was responsible for around 77% of the amount raised before the golfing even began!
Reception was a hot place to be at the event, where the auction planner sent out multiple messages to notify bidders of how much time was left on their auctions of choice.