The Vineyard Theatre's mission is to develop and produce bold new plays and musicals by emerging and established artists. Located in New York City, they are committed to nurturing artists and fostering new collaborations.
As part of their fundraising efforts, they run online auctions 2-3 times per year, and their spring auction regularly brings in $23,000-$27,000.
Some of the hottest sellers for the Vineyard Theatre's auctions include event tickets and one-of-a-kind experiences: Saturday Night Live tickets are always popular (these sold for $11,000!), and hard-to-get Hamilton tickets sold for over $5,000.
Vineyard Theatre regularly adds on meet-and-greets or backstage tours to ticket packages - like this set of tickets to If/Then with a meet-and-greet with Idina Menzel, or this House of Cards set tour with a meet-and-greet with the cast members.
Yet it wasn't a hot start out of the gate for the theatre. Before using BiddingForGood, Vineyard Theatre had a hard time generating interest in a silent auction in a separate room of the gala.
Instead, they pivoted to an online auction that didn't compete with the gala's programming. And they prominently displayed a real-time leaderboard to encourage bidding and generate buzz at the gala.
Since then, the Vineyard Theatre's auctions have only grown, and they're a great example of how a small organization can use online auctions to take its fundraising profits to new heights.
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